TradeRev - Revolutionizing Automotive Sales

Our Story

TradeRev is unique because it was created for dealers by a group of people who love cars and are passionate about the industry. With this came a deep understanding of the age-old process of dealing with trade-ins and the challenges that existed within the sales infrastructure. We believe if the industry as a whole advances and evolves, we can live in a world where when it comes to buying a car, everyone comes out a winner.  

TradeRev Co-Founder Mark Endras recognized these challenges and a truly innovative solution was envisioned: a system that connects dealers all over North America to make moving wholesale inventory quicker, easier and more efficient than ever. The objective was to create technology that powers next-generation automotive marketplaces and, perhaps most ambitious of all, see a world where automotive transactions are fair and easy for everyone.

Emboldened by his vision and determined to share his solution, Mark, along with co-founders Wade Chia, Jae Pak and James Tani, worked towards the launch of TradeRev in Toronto in 2011.

Since launching, TradeRev has taken the global automotive remarketing industry by storm. The software solution was quickly adopted throughout Canada, and since the summer of 2015, has been aggressively expanding from coast-to-coast in the United States and now the UK. During this timeframe, many competitors trying to duplicate TradeRev’s success have materialized, but no one else had the perfect combination of dealership experience, footprint, ease of use, and, therefore, longevity.

In 2017, TradeRev was acquired by KAR Auction Services, Inc. to help fuel continued growth and leverage the data, technology and capabilities that exist across the KAR platform of companies. Becca Polak, KAR’s Chief Legal Officer and Corporate Secretary was named President of TradeRev and worked quickly to deliver integrated new product offerings, such as financing and transportation, to the platform. Since the transaction, TradeRev has continued to expand its broad North American and international footprint and deployed a portfolio of new enhancements and functionality to simplify and streamline the dealer experience.

A large part of our success is tied back to the team that shapes TradeRev, who ensures the company doesn’t just succeed but also thrives. But we’re not done yet. So, if you’d like to be part of our growing team as we challenge ourselves to reach new heights, great! We’re always looking for talented people to join us. Check out our current openings.

Leadership Team

Becca Polak

President

TradeRev President, Becca Polak, believes you can change an entire industry by helping one customer at a time. A self-diagnosed “customer obsession” guides Becca’s leadership of TradeRev and her vision for continuously deploying the next generation of digital automotive technology. She is the architect of the company’s strategy and oversees all TradeRev operations including sales, marketing, product development and customer support. Becca is an automotive industry veteran, an advocate for women in technology and a fierce protector of “FHAB,” TradeRev’s unique company culture.

Polak also serves as Chief Legal Officer and Corporate Secretary for KAR Auction Services, Inc., (NYSE: KAR), the publicly traded parent company of TradeRev. She has been with KAR for over 13 years and oversaw the merger of KAR in 2007 and subsequent initial public offering in 2009. Prior to joining the automotive industry, Becca practiced securities law and worked on more than 30 acquisitions valued at more than $1 billion over the course of her 20-year legal career. In 2015, Becca was named to Auto Remarketing’s Women in Remarketing and was recognized by the Indianapolis Business Journal in 2014 as a Woman of Influence.

Becca serves on the Board of Directors for AAA Hoosier Motor Club's Board and WFYI Indianapolis. She previously served on the boards of Susan G. Komen Central Indiana and the Indianapolis Repertory Theater. She holds a Bachelor’s degree from Indiana University and earned her doctorate of jurisprudence from Southern Methodist University in Dallas with Cum Laude honors. She and her husband, Jonathan Polak, reside in Indianapolis with their three children.

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Mark Endras

Chief Innovation Officer

TradeRev’s Chief Innovation Officer, Mark Endras, has an impressive automotive and computer science background. Mark began his first software firm in 1999 while still working towards his Bachelor of Science in Computer Science at the University of British Columbia. Coming from a family in the automotive business, he received his diploma in automotive marketing from Northwood University and then worked his way up in the family business, eventually becoming the general manager at his family’s automotive group of dealerships.

After gaining extensive knowledge and experience in automotive retail, he noticed a critical gap in the industry and seized the opportunity to fill it. Combining two of his life’s passions – cars and technology – Mark, along with co-founders Wade Chia, Jae Pak and James Tani, set out to create the software to close this gap, and in 2009, TradeRev was born. After TradeRev was acquired by KAR Auction Services, Inc. in 2017, Mark assumed the dual role of Chief Innovation Officer for TradeRev and KAR.  

Aside from cars and technology, Mark Endras is a true family man who loves to spend time with his wife and kids, attending church on Sundays and cycling in his spare time.

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Keith Crerar

Executive Vice President of TradeRev U.S.

Keith Crerar has nearly 15 years of automotive industry experience and is a proven industry leader in the areas of auto remarketing and retail automotive sales management. Prior to joining TradeRev, Crerar held a variety of roles at ADESA, a business unit of KAR Auction Services, a provider of vehicle auction services.

Crerar joined ADESA in 2009 as the Central Region Dealer Sales Manager. When ADESA acquired OpenLane in 2011, he assumed responsibility for the Online Field Sales team before being promoted to Regional Dealer Sales Director for both ADESA and OpenLane. Prior to his most recent role of Vice President of Dealer Services, he served as the Executive Director of Dealer Sales. Preceding ADESA, he spent the first nine years of his career with dealership groups in Ontario, where he was recognized through Nissan’s Club Excellence as one of the top three Sales Managers in the country for five consecutive years. Crerar holds degrees in Marketing and International trade from Sanford Fleming College.

Aside from being a peanut butter enthusiast, Keith is a true sportsman: he is a frequent attendee of professional games with his children, plays competitively in a men’s hockey league and volunteers as a youth hockey coach.

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James Tani

Executive Vice President, TradeRev Canada

TradeRev co-founder and Executive Vice President for TradeRev Canada, James Tani, received a Bachelor of Commerce in Marketing and Finance from Concordia University in 1988. James is a car guy who has been in the automotive business most of his career.

With a deep understanding of the wholesale process, the needs of wholesalers and how they both fit with retailer requirements, James has been a vital part of TradeRev’s business development strategy, and has spearheaded its expansion throughout Canada, the US and now, the UK. James believes that TradeRev is changing the automotive industry, and this belief is a driving factor in his ambition to share it with the world.  

In his free time, James enjoys coaching, teaching and spending time with his family.

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