Our Story

TradeRev is unique because it was created for dealers by a group of people who love cars and are passionate about the industry. With this came a deep understanding of the age-old process of dealing with trade-ins and the challenges that existed within the sales infrastructure. We believe if the industry as a whole advances and evolves, we can live in a world where when it comes to buying a car, everyone comes out a winner.

TradeRev Co-Founder Mark Endras recognized these challenges and a truly innovative solution was envisioned: a system that connects dealers all over North America to make moving wholesale inventory quicker, easier and more efficient than ever. The objective was to create technology that powers next-generation automotive marketplaces and, perhaps most ambitious of all, see a world where automotive transactions are fair and easy for everyone.

Emboldened by his vision and determined to share his solution, Mark, along with co-founders Wade Chia, Jae Pak and James Tani, worked towards the launch of TradeRev in Toronto in 2011.

Since launching, TradeRev has taken the global automotive remarketing industry by storm. The software solution was quickly adopted throughout Canada, and since the summer of 2015, has been aggressively expanding from coast-to-coast in the United States and now the UK. During this timeframe, many competitors trying to duplicate TradeRev’s success have materialized, but no one else had the perfect combination of dealership experience, footprint, ease of use, and, therefore, longevity.

In 2017, TradeRev was acquired by KAR Auction Services, Inc. to help fuel continued growth and leverage the data, technology and capabilities that exist across the KAR platform of companies. Becca Polak, KAR’s Chief Legal Officer and Corporate Secretary was named President of TradeRev and worked quickly to deliver integrated new product offerings, such as financing and transportation, to the platform. Since the transaction, TradeRev has continued to expand its broad North American and international footprint and deployed a portfolio of new enhancements and functionality to simplify and streamline the dealer experience.

A large part of our success is tied back to the team that shapes TradeRev, who ensures the company doesn’t just succeed but also thrives. But we’re not done yet. So, if you’d like to be part of our growing team as we challenge ourselves to reach new heights, great! We’re always looking for talented people to join us. Check out our current openings.

Leadership Team

Mark Endras
Co-Founder & President, TradeRev

Mark Endras is President of TradeRev, the start-up he co-founded that facilitates real-time, live-bidding dealer-to-dealer vehicle auctions via mobile app and desktop. In this role, Mark focuses on diversifying TradeRev’s product and service offerings while accelerating its growth across North America and around the globe. As co-founder of TradeRev, Mark also leads the company’s efforts to enhance the in-app experience and best-in-class product offerings.

Prior to his current role as President, Endras served in other prominent leadership positions at TradeRev including Chief Technology Officer and CEO — helping to build the technology into one of the largest automotive auction companies in the world.

In 2009, after gaining extensive knowledge and experience in automotive retail, Mark noticed a critical gap in the industry and seized the opportunity to fill it. Combining two of his life’s passions — cars and technology — Mark, along with co-founders Wade Chia, Jae Pak and James Tani, set out to create the software to close this gap, and in 2011, TradeRev was born. TradeRev was acquired by KAR in 2017.

Endras began his career at a startup software firm in 1999 while still working toward his Bachelor of Science in Computer Science at the University of British Columbia. Coming from a family in the automotive business, he received his diploma in automotive marketing from Northwood University. After working as a car salesman for a Toronto based dealership, he then worked his way up in the family business to eventually own 10 dealerships under the Endras Automotive Group.

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Keith Crerar
Executive Vice President of Global Operations
Keith Crerar has nearly 15 years of automotive industry experience and is a proven industry leader in the areas of auto remarketing and retail automotive sales management. Prior to joining TradeRev, Crerar held a variety of roles at ADESA, a business unit of KAR Auction Services, a provider of vehicle auction services.

Crerar joined ADESA in 2009 as the Central Region Dealer Sales Manager. When ADESA acquired OpenLane in 2011, he assumed responsibility for the Online Field Sales team before being promoted to Regional Dealer Sales Director for both ADESA and OpenLane. Prior to his most recent role of Vice President of Dealer Services, he served as the Executive Director of Dealer Sales. Preceding ADESA, he spent the first nine years of his career with dealership groups in Ontario, where he was recognized through Nissan’s Club Excellence as one of the top three Sales Managers in the country for five consecutive years. Crerar holds degrees in Marketing and International trade from Sanford Fleming College.

Aside from being a peanut butter enthusiast, Keith is a true sportsman: he is a frequent attendee of professional games with his children, plays competitively in a men’s hockey league and volunteers as a youth hockey coach.
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James Tani
Executive Vice President, TradeRev Canada
TradeRev co-founder and Executive Vice President for TradeRev Canada, James Tani, received a Bachelor of Commerce in Marketing and Finance from Concordia University in 1988. James is a car guy who has been in the automotive business most of his career.

With a deep understanding of the wholesale process, the needs of wholesalers and how they both fit with retailer requirements, James has been a vital part of TradeRev’s business development strategy, and has spearheaded its expansion throughout Canada, the US and now, the UK. James believes that TradeRev is changing the automotive industry, and this belief is a driving factor in his ambition to share it with the world.

In his free time, James enjoys coaching, teaching and spending time with his family.
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Kayne Grau
Executive Vice President, U.S. and Commercial Sales
Executive Vice President, U.S. and Commercial Sales, Kayne Grau is driven by his desire to deliver products and services that produce an unprecedented customer experience. Armed with an impressive background creating companies and technologies in the automotive industry, Kayne is dedicated to help lead the industry into the digital age with TradeRev. With a goal to accelerate the company’s expansion in new and existing markets, he’s committed to finding every possible way to drive the highest levels of dealer satisfaction.

Prior to joining TradeRev, Kayne Co-Founded DRIVIN and was the President of Data as a Service for KAR Auction Services, Inc. In this position he focused on innovation, new product development and effective use of data across the larger KAR organization. This matched with over 20 years of management experience across various sectors enables Kayne to keep a constant pulse on the needs of consumers and dealers.

A serial entrepreneur, he stays involved with the startup community as an advisor, mentor and investor. He’s a current board member with TopStep Trader, Illinois Technology Association and Chicago Tech Academy. Additionally, he has been recognized on Crain’s Tech Top 50 list and CIO Magazine‘s Ones to Watch list. Kayne holds a bachelor’s degree in business administration from National Louis University. Outside of TradeRev, he spends as much time as possible with his wife and three children, and tries to get as many rounds of golf in as he can.
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